TODAY: CTGlobal was invited to participate in Brandathon at CBS (Copenhagen Business School) along with five other companies conducted by CBS and Væksthuset Copenhagen, a company that offers guidance to businesses with ambitions towards growth and further success.
The purpose of this one-day Brandathon was to ideate solutions to the participating companies’ branding.
The representatives had to give a short introduction of their companies and then present their challenges to the Master’s students who had to form teams and each team had to choose one company they wanted to find the solution for.
In the end of the day, each team had to present their possible solutions to the respective company.
All in all, it was a great and learning experience for us and we, as a company, were surprised by the exceptional efforts, inputs and creative solutions to the challenge the team presented regarding CTGlobal branding.
“We will definitely consider and include these constructive suggestions of the talented CBS’ students in our branding and marketing strategy discussions in future” – Peter Odgaard-Jensen, CEO at CTGlobal.